From Data Silos to Customer 360
Project Details
IntraEdge custom built and replaced an MDM solution for its client that was powered by a deterministic rule engine and ML/AI on AWS cloud-native services, driving better entity resolution, higher data quality, and operational efficiency.
Problem
Our client needed a single, trusted view of every customer across web, mobile, and customer service, but data was spread across siloed systems and lines of business, where the commercial MDM stack carried significant license and run-cost overheads. They needed- real-time profile updates across channels, high-quality entity resolution at scale, and a modern foundation to power analytics for executives and lines of business, without being locked into vendor pricing.